Johnny Lasker: Content Creator

Development

Harnessing the dynamic functionality of ActionScript, Javascript, PHP, MySQL, CSS, WordPress, and HTML, I’ve spent 11 years building content.

Independent Skier Magazine Built a custom themed WordPress website by leveraging custom content types, queries, and responsive design. Pushing the WordPress backend to... Built a custom themed WordPress website by leveraging custom content types, queries, and responsive design. Pushing the WordPress backend to become the robust CMS it has the potential for, this site offers the client a powerful toolkit for content creation. wordpress | php | jquery | javascript | jsonview project
Big Mountain Enduro Implemented a redesign and refresh of a popular mountain bike series website. Trafficking ads via DoubleClick for Publishers, Icontact integration,... Implemented a redesign and refresh of a popular mountain bike series website. Trafficking ads via DoubleClick for Publishers, Icontact integration, and jQuery libraries, this site brings new content and potential for the upcoming season. modx | php | doubleclick | css | jqueryview project
Waterford Hotels & Inns - Website Developed a WordPress-managed redesign of a hotel management website. Through the use of media queries and modernizr, the site adapts... Developed a WordPress-managed redesign of a hotel management website. Through the use of media queries and modernizr, the site adapts to a variety of environments. wordpress | html 5 | css | phpview project
Skiing Interactive - Platform I architected and developed a publishing platform that displayed dynamic edit and ad content. This system logged Omniture metrics,... I architected and developed a publishing platform that displayed dynamic edit and ad content. This system logged Omniture metrics, rotated ads based on SOV, offered share functionality, and deep linking to content. In building and overseeing 3 iterations of this platform, I uniquely informed the content and overall user experience. flash | xml | php | mysql | jquery | cssview project
Skiing Interactive - Content Creation Whether through concepting, coding, writing or a blend of them all, I had a great deal of influence and fun... Whether through concepting, coding, writing or a blend of them all, I had a great deal of influence and fun when it came to building original content. Below is a link to a sampling of these projects. flash | xml | php | mysql | jquery | json | css | writing | researchview project
REI Gear Closet Interactive Ad This unit populated a 'closet' based on user preferences, allowed for drag-and-drop refinement of product matches, and gave the audience... This unit populated a 'closet' based on user preferences, allowed for drag-and-drop refinement of product matches, and gave the audience a playful, yet informative way of seeing REI's robust product lines in the winter sports arena. flash | xml | json | php | mysqlview project
Polaris Interactive Ad Incorporating feature callouts, video, and photo galleries, this rich ad unit delivered a comprehensive overview of the client's upcoming product... Incorporating feature callouts, video, and photo galleries, this rich ad unit delivered a comprehensive overview of the client's upcoming product line. flash | xmlview project
Fortune Money Group Mediakit Working with art directors across multiple brands, I implemented the design and developed the mediakit pages that communicated edit calendars,... Working with art directors across multiple brands, I implemented the design and developed the mediakit pages that communicated edit calendars, ad rates, and global contact info as each title headed into a new publishing run. Additional work includes microsites, quizzes, and banner ads. html | css | javascript | flashview project
Tagworldwide - flex developer Spending roughly a year embedded in an international ad agency gave me key opportunities to develop internal management tools, scheduling... Spending roughly a year embedded in an international ad agency gave me key opportunities to develop internal management tools, scheduling applications, and banner ad reporting capabilities. flex | flash | mysql | cold fusionview project

Creative

I strive to infuse my humor and insight into my writing and video production to offer a distinct blend of original content.

Weekly Powder Update - Video Series Seeing an opportunity to merge a ski-loving meteorologist with a snow-starved audience, I helped develop the concept of a Weekly... Seeing an opportunity to merge a ski-loving meteorologist with a snow-starved audience, I helped develop the concept of a Weekly Powder Update series. I recruited the talent, helped concept the idea, oversaw the video production, and wrote the intro copy for each episode. Click below to see the video. writing | producingview project
Whistleblower - Video In order to show transparency regarding the annual ski tests conducted in Utah, we made a video that explained the... In order to show transparency regarding the annual ski tests conducted in Utah, we made a video that explained the practices and methodologies employed to achieve this end. I came up with the concept of the 'whistleblower' who was confessing to these 'controversial' methods under the protection of anonymity. Click below to see the video. concepting | producingview project
2,400 Ounces to Freedom - Video Beer and skiing go hand in hand, so along with our Beer Finder unit and the 'Beer of the Week'... Beer and skiing go hand in hand, so along with our Beer Finder unit and the 'Beer of the Week' series, it was an obvious fit to attend the Great American Beer Fest. I helped plan and orchestrate the video, took photos, live-tweeted the media brunch, and most importantly, celebrated the wonder that is beer. Click below to see the video. producingview project
Major Resort Upgrades for the 2011-12 Season - Web Gallery This web gallery showcases the results of research into what improvements and capital developments have been undertaken by popular ski... This web gallery showcases the results of research into what improvements and capital developments have been undertaken by popular ski resorts around North America. writing | researchview project
Moe's Original Barbecue - Review Merging my passion for food and writing, I contributed a restaurant review to a roundup of 'favorite things of the... Merging my passion for food and writing, I contributed a restaurant review to a roundup of 'favorite things of the year.' writingview project

Project Management

Collaborating across the room or the country, I work seamlessly across departments to guide projects from concept to execution.

Gearfinder - Skis | Boots Spanning over 1100 products shots, reviews, and test data, this project's goal was to offer the user a better way... Spanning over 1100 products shots, reviews, and test data, this project's goal was to offer the user a better way to find skis and boots on Ski Magazine's website. The project offered a refined user interface that supported new functionality while preserving legacy content, and at the same time, giving the developers a cohesive road map for the application. Collaborating with editors, designers, developers, and testers, we added essential functionality to the website while meeting complementary publishing deadlines. project management | mapped requirementsview project
Websvp - Event management With a clientele including Time, Fortune, Money, Sports Illustrated, and Real Simple, I have project managed and developed over... With a clientele including Time, Fortune, Money, Sports Illustrated, and Real Simple, I have project managed and developed over 100 event management solutions under the websvp product in the last 6 years. These solutions include html email invites, registration forms, and results management tools. project management | php | mysql | html
Interactive Ad Department I defined the ad specs and guidelines that vendors followed as well as oversaw some production of 10 3rd party... I defined the ad specs and guidelines that vendors followed as well as oversaw some production of 10 3rd party interactive ad units. Additionally, I added Omniture metrics to each ad and trafficked SOV ads for the first season of Skiing Interactive. mapped requirements | flash | video
Gear Template Ad Management After defining and coding a series of template-based gear ad units, I oversaw the asset and data efforts that went... After defining and coding a series of template-based gear ad units, I oversaw the asset and data efforts that went into populating each unit with product information. Additionally, I managed the quality assurance process that led to final approval by the client. mapped requirements | production
Skiing Interactive Facebook Application I oversaw the production and integration of content for a Facebook application that would drive new subscribers to Skiing Interactive.... I oversaw the production and integration of content for a Facebook application that would drive new subscribers to Skiing Interactive. research | productionview project